Codes and conventions of radio trailers and print

Codes and Conventions

Print• 1 strong image
• Minimum amount of words used
• Scheduling information
• Channel logo
• Slogan in large font (usually at top of the page)
• Title of programme in medium font (usually middle to bottom third of page)
• Day and time smaller font under the title programme
• Image has to fit with radio content
• Landscape – half page print ad
• Portrait – full page print ad


Radio• Title
• Scheduling (usually mentioned last in the trailer) – day, time and finally (always!) channel
• Music Bed – relevant music track under laying, extracts from the documentary, snips of interviews – key elements “actuality footage”
• Usually 30 – 40 seconds
• Voiceover
o outlines the narrative
o sometimes posed as questions which will be later addressed in the documentary
o sometimes are used to tease the audience
o sometimes humorous/hilarious
o has to be appropriate to the documentary